“Trends” are just an expiration date for products that still work.
The fashion industry invents “micro-trends” for one reason: to make you feel like what you bought 3 months ago is now garbage. They want you to throw away a perfectly good case because it’s the “wrong” color for the season.
That isn’t design. That is manipulation. And it creates mountains of plastic waste.
The Problem: Mass-Produced Waste This is what happens when companies guess what you want. Thousands of identical, cheap items that are destined for the landfill when the trend fades.
At KURKIS, we believe style is personal, not seasonal.
We don’t look at fashion week runways to decide what to make. We look at You.
-
Instead of chasing the “Color of the Month,” we let you choose the color that matches your life.
-
Instead of mass-producing what is “cool” right now, we craft what is “essential” for you.
The Solution: Crafted for You This is our process. A single, unique case being hand-finished for one person. It’s not about the trend; it’s about the craft and the customer.

